People died doing exactly what they were told to do

In Australia's fire storms "People died doing exactly what they were told to do" February 11, 2009 according to Philip Chubb, associate professor of journalism at Monash University.

http://www.brisbanetimes.com.au/news/opinion/people-died-doing-what-they-were-told/2009/02/11/1234028072848.html

Friends: 'same old same old' doesn't cut it. We have a lot of work to do to make sure that our safety advice is both evidence and experience-based.